AMI announced today that they have signed up to use Operative.One. Read the press release.
We spoke with AMI about the decision to use an advertising business management provider.
Q: Please briefly describe AMI’s business and current ad operations organization. Do you have a centralized team that manages the 15 websites or is it de-centralized?
American Media Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country. Our magazines have a combined total circulation of 6.8 million and reach more than 54 million men and women each month. Our digital properties reach an average of 10 million unique visitors and 100 million page views monthly.
We have a centralized Ad Operations team that services our 15 websites.
Q: What ad server solution(s) do you currently use? In the press release, it’s mentioned that you are looking to streamline your display, video and mobile inventory. Are you currently using different systems for each?
Display: DFP
Video: Brightcove
Mobile: Kargo
Q: What lead AMI to decide to bring in an advertising business management tool?
The complexity of running 15 sites bears down when trying to determine how productive each site is from a monetization and scale perspective. AMI wanted to dig deeper into our existing infrastructure to understand where our opportunities for growth exist. The Advertising Business Management tool was the first step.
Q: What will be the specific benefits gained from using a business management solution – especially for your ad operations team?
Greater insight into the overall scope of our online business, and better tools to estimate availability and overall monetization. A centralized resource is critical as we expand our digital media business.
American Media Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country.
AMI announced today that they have signed up to use Operative.One. Read the press release.
We spoke with AMI about the decision to use an advertising business management solution.