Publisher Forum

March 04, 2012

Hotel Zoso

Playful, yet chic. Hotel Zoso is a serene oasis offering an urban interpretation of the classic resort. Clean lines, contrasting colors and textures intrigue you. Oversized, richly appointed guest rooms soothe you. Talk-of-the-desert style energizes you.

Hotel Zoso’s comfortable restaurant, Olivz, located off our indoor/outdoor lobby features al fresco dining and has innovative contemporary menus with a modern version of classic dishes. The backlit Onyx Lobby Bar and Desert Rose Lounge provide a flawless introduction to our 22,000 square feet of conference space that’s ideal for your next event. Contact Robert Hatfield at rhatfield [at] hotelzoso.net for group sales.

Our four-acre getaway, at the center of Palm Springs, is also steps from celebrated shops, dining and galleries, three blocks from the convention center, two miles from the international airport, minutes from world-famous golf, the aerial tram and more.

Publisher Forum US XXVI

Registration opens August 24, 2011

Registration ends March 04, 2012 at 12:00 am

Registration for this event is now closed. You can still sign up for our other events though - check out the upcoming events here.

  • 3.5 day AdMonsters Publisher Forum
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference

Hotel Nights

Please note, the conference pass does not include your hotel room. We are offering an exclusive to rate to AdMonsters attendees to stay at the Zoso of $185 per night inclusive of tax. Please select 'book my accommodation through AdMonsters' when you register for the conference to have your room nights added to your order.

Please Note: AdMonsters have sole occupancy of the conference venue - if you would like rooms at the Hotel Zoso they must be secured through AdMonsters and are not available if you go directly to the hotel. Rooms are limited and are available on a first-come first-served basis. We do have overflow rooms available for the dates of the conference (Sun-Weds) at a hotel just a few minutes walk away if required.

AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our flagship conference for online publishers.

While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one hundred of the most senior leaders in ad operations and technology at online publishers. Participants gather for three days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.

Example topics include the strategic role of Ad Operations, audience targeting, yield, revenue and inventory management, emerging platforms, organizational structure, data monetization and creative executions.

FOCUS 
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you’re getting and who you’ll be with at AdMonsters, and you won’t waste precious time figuring out who you’re talking to and why they’re there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY 
At AdMonsters, there’s no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY 
The first thing we hear from first-time participants is almost always “I’m so happy to meet other people who understand what I do for a living!” AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

FAQ

Who attends the Publisher Forum?

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

 

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The majority of the agenda is comprised of the following:

  • one keynote by an industry visionary
  • sessions led by ad ops leaders who are also AdMonsters members
  • breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XXV.

Conference pass includes

  • 3.5 day AdMonsters Publisher Forum
  • The Keynote address from an industry visionary
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday Evening dinner and cocktail reception
  • Sponsored "Speed Dating" Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member-only dinner Tuesday
  • Breakfasts and lunches during the conference

News & Updates

Attendees: The Event Summary is posted here – relive the sessions in bullet-point form! Also, indulge your nostalgia by reviewing the Live Blog.


Sessions

2012/03/04

2012/03/05

2012/03/06

2012/03/07

    Sponsorships

    AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!

    Speakers


    Keynote Speaker


    Looking for Leaders in Ad Tech

    Peter Horan
    Executive Chairman,
    Social Chorus
    @PeterCHoran

     


     

    Member Sessions

    Creative Filtering With 70 Million Publishers
     Jon Burke

    Ad Lead,
    Automattic
    @jonathangburke


    What Can Mobile Do For Marketers?

    Go Ask Ad Ops

    Spencer Owens

    Global Director of Ad Operations,

    BabyCenter 
    @creepswenson


    A Strategic Approach to the Second Channel

    James Hunter

    Manager, Ad Operations,
    Fox News Digital

     

     

    &

    More Than a Test:

    Deriving Revenue Insight From Aggressive Multivariate Testing
    Dmitri Kazanski

    Advertising Operations Manager, 
    Manta.com
    @d_kazanski

     

    Deveranh Campbell

    Director, Ad Operations and Yield
    Fox News Digital

     


    Getting a Grip on Third-Party Data

    Michael Hagley

    Revenue Planning Manager, 
    The Globe and Mail
    @michaelhagley

     


     


    Making Data Your Partner: It’s Not Just What You Share, It’s How You Share It

    Barbara Healy

    Vice President, Ad Operations and Fulfillment Group
    Tribune Digital

     


    		Flipping On Your Video Channel

    Jana Massey

    Senior Director, Ad Operations

    Buzz Media  

     

     

    What to Expect When You Go DMP

    Ben Kneen

    Director of Ad Products

    WebMD

    @adopsinsider