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In the mad dash (or is it a slow stroll?) to uncover a replacement for the third-party cookie, the advertising ecosystem needs to find solutions that can support multiprong approaches that drive performance with scale and reach. So, AdMonsters teamed up with OpenX to address the many obstacles that publishers currently face in keeping fill rates and CPMs high. How can the open web both survive and thrive in the coming years? We looked at three distinct ways — Prebid, First-party Data and Contextual — the ecosystem is evolving to conquer the many challenges that lay ahead.
Just enter your info below to watch the following Revenue Strategy Sessions on-demand:
- Vol. 1 – The Current (and Future) State of Prebid w/Tom Levesque, VP Product Management, OpenX and Emry Downinghall, VP, Advertising, Chegg
- Vol. 2 – First-Party Data: How to Get it, How to Utilize It, and Why It Matters w/Rich Calkins, Director of Product Management, OpenX and Jana Meron, SVP, Programmatic & Data Strategy, Insider Inc.
- Vol. 3 – Where Contextual Advertising Fits Today (And What’s Next) w/Michael Guzewicz, Director of Strategic Partnerships, OpenX and Scott Messer, SVP, Media, Leaf Group
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Vol. 1 – The Current (and Future) State of Prebid
Whether it’s the ongoing identity disruption or the rise of streaming, the volatile world of programmatic is more chaotic than ever. That’s why pubs are relying on Prebid to balance things out. In this session, we check in with Tom Levesque, VP Product Management, OpenX and Emry Downinghall, VP, Advertising, Chegg to learn what customizations and hacks pubs use to keep fill rates high while reducing bottlenecks. And, more importantly, how should Prebid evolve to meet growing needs and a changing advertising ecosystem?
Vol. 2 – First-Party Data: How to Get it, How to Utilize It, and Why It Matters
From mounting privacy regulations to big tech’s privacy crackdowns, legacy identifiers are not long for this world. That’s why it’s more important than ever for pubs to crank it up a notch on building out a solid first-party data strategy. In this session, Rich Calkins, Director of Product Management, OpenX and Jana Meron, SVP, Programmatic & Data Strategy, Insider Inc. dive into how pubs can acquire first-party data, activate it, and future-proof their revenue strategies.
Vol. 3 – Where Contextual Advertising Fits Today (And What’s Next)
With the decline of the third-party cookie and mobile identifiers and more emphasis being placed on brand suitability, buyers and sellers are giving contextual advertising a second look. In this session, Michael Guzewicz, Director of Strategic Partnerships, OpenX and Scott Messer, SVP, Media, Leaf Group talk about the evolution of contextual advertising, with a focus on scaling contextual and combining it with data-driven audience targeting to target more granularly.
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