Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. During her keynote address, “Pubs and Agencies: Strange Bedfellows, Strategic Partners” at Publisher Forum in Scottsdale on Monday, November 4, 2019,…
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In his first 90 days, Derek Gatts, CNN's new Advertising Product, Innovation, Technology & Operations Leader has already embraced some of the key differences in his new organization. “A lot of the change was the transition from overseeing several different functions that could all work together under one mandate to…
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“You can’t deny the impact of disruptive technologies in the advertising landscape,” says Jeremy Lockhorn, former Mobile Lead at Razorfish. “The Internet, the smart phone, social media, AR/VR/MR, artificial intelligence, and soon 5G. Each of these new technologies (among others) has fundamentally changed consumer behavior and offered an entirely new…
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“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only…
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“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts & Science. Pagliuca, who’s been growing with the programmatic media buying business since its advent 10 years ago, found her calling…
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At a time when the media is regularly under a litany of changes, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her venture-backed new media company, home to the largest network of brands specifically serving black millennials through…
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Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11, “Experimenting in the Revenue Lab With Data Science,” the Head of Data…
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