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The Time To Start Testing Google’s Privacy Sandbox Is Now: Q&A With Mateusz Jedrocha, VP, Branding Solutions, Adlook

By Andrew Byrd October 25, 2023

At the beginning of the year, RTB House launched AdIook, the first DSP incorporating Chrome Protected API. We spoke with Mateusz Jedrocha, VP, of Branding Solutions, Adlook, to understand how they developed this new world DSP.

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising

By Andrew Byrd October 17, 2023

Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking methods on major social brands such as Facebook, Instagram, Google ads, and Twitter.