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Digital Advertising Needs a New Class of Cookies

By Susie Stulz February 13, 2024

The IAB Tech Lab issued a report expressing significant concerns about Google's Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help…

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising

By Andrew Byrd October 17, 2023

Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking methods on major social brands such as Facebook, Instagram, Google ads, and Twitter.