openrtb Archives - Page 4 of 4

What Is Pchain?

By Lynne d Johnson February 28, 2019

Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to…

Shall We Kill All the Resellers?

By Gavin Dunaway February 11, 2019

A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic.