Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers.

To tackle this issue, Google launched an open-source initiative called Accelerated Mobile Pages (AMP).

What Is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is an open-source project launched by Google to ensure that mobile web pages operate at an optimal speed. It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices.

Since its launch, over 1.5 billion AMP pages have been created by leading Ad Tech and CMS providers.

The optimal performance of AMP pages is credited to limiting Javascript and HTML/CSS, which results in faster rendering of the pages.

In addition to this, AMP pages are also powered by Google AMP cache which helps with faster load times on Google Search.

How Does Amp Work?

The AMP Framework was designed to make sure that users get an optimized and faster experience on web pages (as opposed to the slow and clunky load times of times past).

Great documentation that makes AMP easy to deploy and a user’s first approach is the framework’s biggest strength. Overall, the AMP framework plays a huge role in providing a path to create faster and more optimized mobile web pages.

Since AMP pages were developed, their load times and speed have continuously improved. It now takes less than half a second for pages to load. This resulted in 10% more traffic to publishers’ pages and also improved time spent on these pages.

Compared with normal pages on the mobile web, AMP pages, load 4X faster than normal pages resulting in 33% more user engagement.

Advantages of AMP

1. AMP pages are open pages and can exist beyond Google

AMP pages are not restricted to Google products at all. Users can visit AMP pages directly just like non-AMP pages, which helps with better accessibility and improves user experience.

2. Publishers can exercise greater control in all aspects of their AMP pages

One of the biggest advantages of AMP pages is that it gives publishers much-needed control over their pages. A publisher can control everything ranging from their monetization strategies to their content presentation while also building a direct connection with their readers.

3. AMP does not affect your ranking as a separate factor

AMP pages are not a ranking factor on Google. AMP pages are given ranking on the same basis as HTML pages — this gives publishers a sense of security when building AMP pages as they will be judged on metrics similar to HTML pages.

4. Increase in web traffic

You can expect better traffic to your site with better SEO. In addition to improving your SEO, AMP will reduce your bounce rate if your content is exceptional. If your content is exceptional, you are more likely to get good session numbers from users.

Disadvantages of AMP

1. Decreased Ad Revenue

Even though AMP officially supports ads, inserting them on your page is not an easy task due to their coding structure. Since AMP pages are designed to be minimal and simplistic, they usually get rid of all the extra things on a page, which might also include meaningful advertising.

2. Less Analytics

AMP pages usually support analytics under various different tags on a page, hence the process of extracting information from those tags separately becomes a hassle and may require additional resources for apt analysis.

3. Decrease in Leads and Subscribers

AMPs are designed for a simple and hassle-free user experience, hence they also remove all extra widgets and side content from the page which might result in the removal of side-placed social buttons, affecting one’s email subscribers and leads too.

Client Side Header bidding in AMP

Since AMPs limit JS tags, it becomes hard for publishers to implement header bidding on their pages.  However, with time, publishers have found a way to implement header bidding through RTC and header bidding wrappers.

In client-side header bidding each client gets access to their cookies for browser and meta information. This further helps in the process of mapping down requests and increasing the bidding prices — eventually increasing RPM and the overall publisher revenue.

However, in client-side header bidding, multiple requests are sent at the same time to participating ad networks and require proper ad implementation as it can impact the performance of a page directly.

Server Side Header Bidding in AMP

In server-side header bidding, only one request is sent to all the ad networks, which leads to a lesser load on the webpage and less effect on its performance while also increasing the number of networks that can bid for the inventory space.

With server-side header bidding, the information shared depends completely on the ad server upon which the bidding is taking place. This can result in lower bids as most of the bidders do not have the capability to match user demands.

Future of AMP

AMP will continue to grow at a rapid rate, with more publishers opting for AMP pages to improve customer experience and provide optimal loading time as well. With the presence of RTC and header bidding wrappers, publishers are now able to increase their ad revenue as well, which really makes AMP pages the way to go in the future.

AMP pages have high viewability scores, which leads to increased eCPMs. However, publishers’ technological shortcomings dilute those benefits. AMP only works on mobile devices if you treat it like premium inventory. In other words, you need to find advertisers who are specifically seeking AMP mobile inventory.

The post What Are Accelerated Mobile Pages (AMP)? appeared first on AdMonsters.

As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever.  

 Originally, ad mediation emerged to help publishers optimize their revenue more effectively, but the first generation of mediation often left monetization teams with more questions than answers.

As the tech has advanced and publisher needs have become more complex, let’s revisit mediation: how it works, why it’s important, and what publishers should look for. Let’s dive in. 

How Mediation Works 

At its core, ad mediation seeks to optimize ad revenue. At its best, mediation finds the best result for all sides of the advertising ecosystem: the publisher, the advertiser, and the end user. It does this by assessing in real-time which ad opportunity among a set of demand sources will yield the best result at that moment for that user. This drives higher eCPMs for the publisher, more relevant and enjoyable ads for the user, and better campaign performance for the advertiser. 

Open and unbiased auctions put the publisher in the driver’s seat, providing them with the controls and transparency required to optimize across waterfalls, ad lines, and various demand sources

This optimization is managed by an auction process, which can vary from one mediation platform to another. Among these, open and unbiased auctions put the publisher in the driver’s seat, providing them with the controls and transparency required to optimize across waterfalls, ad lines, and various demand sources.  

Further optimization is achieved when the ad mediation platform provides robust tools with options for creating user cohorts, placement settings, and demand integrations.

These mechanisms empower monetization teams to choose the users who will view different types of ads, when, and from which ad partners. In so doing, apps can optimize average revenue per daily active user (ARPDAU) while minimizing churn or cannibalization.  

Why Mediation Is Important 

Ad mediation can deliver optimal ad revenue for app publishers while respecting all other publisher KPIs and commitments. Moreover, it can do this while saving monetization teams countless hours each week, allowing them to focus on more meaningful projects. 

Mediation offers a more dynamic approach to optimization for publishers still reliant on ad monetization waterfalls.

Depending on the mediation solution chosen —, this can work across all demand source types, creating a more competitive, and thus more lucrative, revenue ecosystem for the app. As more publishers begin to spin up their ad sales teams, the ability for demand diversity in ad mediation is more important than ever.

When mediation systems are transparent, flexible, and neutral, app publishers can truly maximize ad revenue. 

For publishers concerned about cannibalizing their users — particularly those with the highest lifetime value (LTV) — the user segmentation options within mediation tools can provide a powerful and much-needed degree of control. By dynamically cohorting users based on parameters set at the mediation layer, monetization teams can automatically optimize advertising ARPDAU without exposing high-value users to competitors’ ads. 

App publishers can maximize ad revenue when mediation systems are transparent, flexible, and neutral.

What Publishers Need 

Ad mediation is best when it empowers the app publisher and values the user experience at its core. To this end, publishers must seek several key elements from their mediation tech solution, whether they build it themselves, rely on a third-party managed solution, or leverage a customizable mediation-as-a-service solution (like InMobi’s Meson). 

First, publishers need absolute transparency in the mediation process. No auction dynamics should be obfuscated, and pricing must be upfront and clear. This allows the monetization team to make informed decisions on monetization settings and fairly assess business costs with each partner.

Moreover, without transparency, publishers cannot verify that the mediation tech is working in the publishers best interest. Thus, it’s no surprise that in a recent Advertising Perceptions study, the lack of transparency offered by many mediation companies was a top concern for 22% of publishers. 

Second, publishers need unmitigated control. Every app is unique, and maximizing monetization for many user types requires granular control mechanisms.

Indeed, 76% of publishers report that they would rather pay for greater control over their mediation than rely on a free tool with limited options. In this pursuit, publishers should ensure that their mediation solution allows for user segmentation based on user behavior, context, demographics, and other custom parameters. 

Third, publishers need flexibility. Demand sources and preferences vary by app, and mediation solutions must be able to accommodate them. To this end, publishers should verify that their mediation tech allows them to choose which demand partners and third-party vendors they work with.

While some vendors may have native integrations with the mediation tech, it’s equally important that the publisher create their own adapters and connect any other demand source of their choice. 

What’s Next in Mediation 

To attain the control, flexibility, and transparency needed for ad monetization, many publishers are revisiting their approach to mediation. Indeed, during a recent webinar on the future of monetization, predictions emphasized the importance of ad relevance, publisher control, and building trust with ad tech vendors.    

This aligns with a recent Advertiser Perceptions study of over 100 top mobile publishers, wherein a majority of publishers (55%) expressed concern about the lack of control provided by their current mediation solution, and half (50%) were frustrated by an overall lack of transparency. 

 Given the complexity of building mediation from scratch and the need for transparency and control, we expect to see the rise of mediation-as-a-service solutions like Meson. Indeed, among publishers without their own mediation platform, 73% would prefer to manage their mediation in-house, provided an outside tech company handled the infrastructure.  

No matter how monetization teams  integrate ad meditation into their tech stack, one thing is sure: publishers can make growth happen in 2023 if they allow transparency, flexibility, and control to empower them.

The post What App Publishers Need to Know About Mediation appeared first on AdMonsters.

The ecosystem is ever-evolving. Shifting user expectations, privacy considerations, and tech innovations (and consolidations) are forcing app publishers to re-evaluate how they drive ad ARPDAU.

In this new mobile economy, publishers should focus on privacy-first strategies and seek out partners who can best help them optimize for both revenue and retention.

In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram “TK” Krishnamurthy, General Manager (Meson) and VP of Strategic Partnerships, InMobi, to learn more about the challenges publishers face, how they’re adapting to elevate their ad revenue and the importance of unifying auctions across multiple demand sources.

Lynne d Johnson: With the launch of Apple’s ATT in 2020, the launch of SKAN 4.0 in October, and testing for Google’s Privacy Sandbox expected soon, what’s most important for publishers to consider about user privacy and addressability in 2023?

Ram “TK” Krishnamurthy: Publishers who are deprioritizing cookie dependency and focusing on privacy-first unified identity solutions are the best poised for optimized ad fill and revenue in 2023. We’ve also seen increased interest in seller-defined audiences (SDAs), which necessitate tools that provide publishers with more granular control over user cohorts.

With the release of SKAN 4.0, there is renewed optimism for the future of iOS app growth with greater insights into campaign performance and more powerful optimization and measurement capabilities than previous iterations.

LdJ: Time and again, studies reveal that users prefer free apps over those that require subscriptions. Given the often precarious balance between user retention and monetization, what overarching trends are you seeing across publishers you work with?

TK: Mobile app publishers are seeking more flexibility and control over their monetization settings. This can take shape in multiple ways, such as flexible ad format placements, heavier use of native ads, and more robust user segmentation.

To achieve the monetization flexibility they need to optimize for both revenue and retention, many publishers are seeking ways to augment their existing tech stack — without necessarily developing it all in-house.

LdJ: You have mediation technology that unifies auctions across multiple demand sources. This tech promises to give publishers more control and greater ability to maximize their in-app revenue. How so?

TK: Meson serves as in-house mediation for mobile apps, empowering publishers with reliable and scalable tools to take control of their monetization, without the headache of building it themselves.

For instance, we provide mobile app publishers with complete control over their open auction dynamics, giving them the tools they need to manage demand for each waterfall, between ad lines, and across different types of networks. As the bid dynamics are unbiased and fully transparent — including log-level data for all auctions — publishers can make informed decisions about what’s best for their app and monetization goals.

Additionally, we provide robust tools to help publishers cohort their users so that they can choose the best monetization strategy for their various user segments. They are also able to use this data for user acquisition.

Don’t forget to register for our upcoming webinar — The Future of Monetization  — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews where you’ll learn how publishers are taking control of their monetization destiny. Register now!

The post The Future of Mobile Monetization: Q&A With InMobi’s Ram “TK” Krishnamurthy appeared first on AdMonsters.

While ATT has improved privacy and cut down on fingerprinting, it has made it immeasurably harder for pubs (and even big tech) to monetize their apps. That’s why we invited Ron Duque, Head of Advertising and Ad Tech Operations, WeatherBug, to come to PubForum Montreal on August 15, 2022, to talk about Solving for Mobile Addressability.

We heard his company has put some serious thinking behind finding a sustaiable solution to help publishers survive the wrath of ATT, and potentially the loss of Google’s AdID as well.

I caught up with Duque to learn more about his ad ops career, what publishers should be thinking about in a post-IDFA world, and whether the promise of 5G has any significant impact on a publisher like WeatherBug. One thing I learned was that while change is inevitable, it doesn’t always take blue sky thinking to master it. Oftentimes, the solutions to our challenges are laying right in front of us.

Lynne d Johnson: Over the course of your career, you’ve worked in ad ops at MEC, AOL, Vibe Media, and now GroundTruth and WeatherBug. What have you learned in your nearly 20-year career in ad ops that has helped you lead a team to handle the constant change of the ad tech industry?

Ron Duque: My ad ops career started at MEC when it was The Digital Edge (TDE) and through GroundTruth and WeatherBug, the single most consistent element that I could rely on has been changed.

In that time, I’ve learned it’s important to listen more to my peers and others in the industry about what is impacting their businesses most and what solutions work for them the best. It doesn’t necessarily mean that what is best for them will be the best for me or my team but it gives me a roadmap to plan how to get to my best solution. I’ve tried to weave that into all of the teams that I’ve worked with throughout my career.

LdJ: You’re primarily working in mobile now and although privacy challenges are disrupting the entire industry, things in mobile seem bad.  What are some of the changes happening post-IDFA and what should publishers be thinking about to help them move forward?

What publishers should be thinking about is how to look beyond ID-based digital advertising and consider alternatives that are already available within the current devices that we use every day

RD: I don’t feel that things are bad for mobile right now, it’s just another phase of change. Although it’s one of the biggest we’ve faced as an industry, it’s still a challenge we’ll be able to solve collectively. Change is inevitable and from it, comes progress.

The obvious change that we are seeing in a post-IDFA ecosystem is a sharp decrease in identity and addressability which makes it difficult to monetize inventory. What publishers should be thinking about is how to look beyond ID-based digital advertising and consider alternatives that are already available within the current devices that we use every day.

LdJ: Overall, has mobile monetization gotten much harder than desktop? 

RD: Not necessarily harder but certainly more complex. [Editor’s note: We’ll elaborate more on this topic at Publisher Forum Montreal.]

LdJ: For years we’ve been hearing about the promise of 5G, especially in regards to congestion and latency. While 5G provides monetization opportunities for Communications Service Providers, there are opportunities for publishers as well. Has 5G has impacted your business? 

RD: While it hasn’t had any immediate or significant impact on our business, we continue to explore the benefits 5G can help deliver to our users. It certainly provides us different opportunities for how we can improve the overall user experience and how they can engage more with our dynamic content.

Join us on August 15, 2022 in Montreal for Ron Duque’s Keynote Fireside Chat, Solving for Mobile Addressability.

The post Mastering Change in a Post-IDFA World: Q&A with Ron Duque, WeatherBug appeared first on AdMonsters.

Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue.

Enter your email to download your copy below!

This playbook, created in partnership with Marfeel, will dive into the nuances of each of the areas mentioned above, illustrate how they are interconnected, and assist you in making your mobile web performance the best it can be. Fill out the form below to download your copy now!

The post AdMonsters Playbook: Mastering the Mobile Web appeared first on AdMonsters.

“We’re at a point now where we’re going to have to focus on that one-to-one relationship,” said Kim. “As a publisher, we can’t rely on the Googles of the world—they tweak something and now you’re down $800,000. You gotta control your own destiny.”

As we move into a more privacy-centric era of media and marketing, his message at the AdMonsters 50th Publisher Forum in Santa Monica couldn’t have been more timely. Check out the video of their chat below.

You’ll find more videos from the 50th PubForum on our Vimeo channel.

The post PubForum Video: Keynote Elgin Kim, Lab1492, on Making Mobile Pay appeared first on AdMonsters.

We can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality user experience that enables optimum user engagement. The mobile web has long been viewed as providing a far more inferior user experience with slow-loading pages and poorly positioned and obtrusive ads. At least that’s how it was in the days before Progressive Web Apps (PWAs) and Google Accelerated Mobile Pages (AMP), two technologies developed to deliver faster, richer mobile experiences to users while saving publishers time and money in developing for different devices or browsers.

Flying With PWAs

Introduced in 2015, PWAs function like native apps—users can easily add them to their mobile homescreens—while also featuring aspects of responsive websites. PWAs allow for:

• push messaging;
• swiping features;
• discoverability;
• shareability; and
• offline access.

More importantly, PWAs are lightweight and load instantly while also displaying seamlessly across devices, with reduced ad latency. Even users with older phones or slower connections will be rewarded with great experiences. And since pages are served through SSL, there are SEO advantages, as well as built-in brand safety and security features.

A 2017 case study of Pinterest’s move to PWA, revealed astounding increases across the board over their old mobile site—40% in time spent, 50% in ad clickthroughs, and 60% in core engagements. Pinterest reduced the time to interaction from 23 seconds to 5.6 seconds.

Many experts believe PWAs are the definitive future of the mobile web. Back in 2017, Gartner predicted that by 2020 PWAs will account for 50% of all general-purpose consumer-facing mobile apps as PWAs are supported across the four major browsers—Google Chrome, Apple Safari, Mozilla Firefox, and Microsoft Edge.

AMP Yourself Up!

AMP is an open-source HTML framework that optimizes web pages, enabling them to be cached so they load much faster. The framework helps make websites more mobile- and user-friendly by stripping down a great deal of code bloat, delivering a no-frills experience that emphasizes site content. Google prioritizes AMP pages in mobile search results—however, this can drive traffic away from publishers’ completely owned and operated mobile websites.

Early on AMP presented challenges for publishers as a limited number of demand sources were integrated and ad formats were restricted to standardized units. The key to AMP is mastering its monetization, something that is possible with unlimited bidders in a server-side integration (more on that later).

• In 2018, AMP made it easy to implement a header bidding wrapper for monetizing AMP traffic and the platform is currently supported by all major SSPs and exchanges.
• AMP also supports a growing range of ad formats, including video ads, native, sticky ads, carousels, and lightboxes.
• For publishers who rely more on subscription revenue than advertising revenue, the ability to integrate paywalls is also an option.
• To receive the full benefit of AMP, which includes optimized ads and increased engagement, publishers need to adopt the AMP for Ads framework and take advantage of all the available ad tools.

Best of Both Worlds

Though it requires more dev work, combining PWA and AMP into a single mobile web delivery solution offers publishers the best capabilities in creating first-class, super speedy and engaging mobile websites. And you know what that means: more page views and more revenue. Many publishers report significantly increasing pageviews (some doubling overnight) and raising programmatic revenue by 10% and average revenue per user by 10% – 20%.

There’s no question that the first step you should take in optimizing your mobile web performance is delivering better site experiences through a combined PWA and AMP structure.

AdMonsters Playbook: Mastering the Mobile Web has a gameplan for maximizing your mobile web performance now before 5G shakes up the arena, but you’ll need your house in order for the chance that’s coming.

[gated-content]Download your copy of the Mastering the Mobile Web playbook now![/gated-content]

The post PWA or AMP? Why Not Both? appeared first on AdMonsters.

Playbill has only recently come into the mobile app scene, though — the Playbill app launched earlier in 2016. That said, according to Playbill Chief Digital Officer Rachel Glickman, when they began developing the app, they had some clear ideas about the content it should deliver, the interactivity it should offer to users inside and outside of the theater, and the strategies it should ply to monetize. AdMonsters recently had a conversation with Glickman about what Playbill has done with its app to deepen engagement with its audience and to further relationships with its advertising partners. Here’s how that conversation went.

GAVIN DUNAWAY: I love the theater, and this app is a great contemporary take on Playbill. How long was it in development?

RACHEL GLICKMAN: Not terribly long, to be honest. We worked in conjunction with Broadway Voice and Smart AdServer. We started the development cycle in June, and the app launched just after the first of the year.

It was a very intuitive technology, and we have a very robust, 135-year-old database, so everything came together fairly seamlessly.

GD: When did driving revenue and monetization come into the planning?

RG: It was always in the planning. The question was what levels of participation were available to the various partners. The Icon Parking deal was a natural fit, for the theatergoing audience that comes into New York and is looking to park. So is the Uber relationship, for people who just want to get a ride home. Those were our first two strategic partnerships. But there are many opportunities for associations relevant to the theatergoing experience.

And, the productions are very interested in this technology. The ability to target advertising based on predisposition to a particular theatrical genre is very powerful.

GD: In the app right now, I see the banners. Are all of these direct sold?

RG: Yes. We may explore programmatic at some point, but for now, most of the advertising on the app is coming from our agency relationships. We also are using some of the inventory to promote our strategic partners.

GD: Have you experimented with mobile native or video? Are there any interstitials in there?

RG: No, there aren’t any interstitials running right now, but we’re going to be reaching out to advertisers and talking about those opportunities and native, starting with the endemic advertiser base of the shows . The content in the app is coming through the website’s API, so we have a huge library of photographs and videos, and working with solutions such as the Smart AdServer SDK enables us to build in natively on the productions’ show pages. The app pulls the news feed from our main site, and we can also use that space for native as well.

GD: Is there anything that worries you about mobile programmatic?

RG: Playbill as a company had not done any programmatic on the site before I got here, a year and a half ago. The space has evolved so significantly from the ad network days, not only in terms of who’s using programmatic to buy advertising, but also in terms of the controls that the publishers are given. So we’ve had a very positive experience programmatically and there are really no concerns. If that carries over into the app, then we’ll all be very pleased.

GD: Are you able to offer your advertisers any interesting targeting capabilities?

RG: Icon Parking is the largest parking system in New York City. They are really prevalent in the Theater District and interested in association with all of the theaters. So, from a targeting point of view, the geographic aspect is huge. When you have the app running in the background and you are driving to the theater, it can deliver a push message that says there is an Icon garage nearby—click here for directions and a discount offer.

We expect to have similar opportunities with area attractions. If you are going to the theater on 42nd Street and you have time before or after, do you want to go to Madame Toussaud’s, Ripley’s, restaurants? We’ve also spoken with several of our retail advertisers about how to embed them into the app as well.

GD: Are you experimenting at all with any audience targeting on top of that?

RG: The back end has some interesting analytics, and we can definitely target audience segments and geography. The geofencing is very precise. We’ve narrowed it so that you actually must be inside the theater—not even inside the vestibule, but past the ticket-taker. Right now, the simplest thing to do is to identify people based on whether they’re in the theater or outside of the theater—what we would call contextual vs. noncontextual targeting. – to deliver relevant messaging.

GD: What are some of the challenges you’re finding in monetizing your mobile space?

RG: It’s an education process. We’re helping advertisers who have strong relationships with us understand this new product, how people are using it, and the analytics that are available to them.

GD: Are there any particular metrics that you find mean more to advertisers?

RG: What they’re really interested in, beyond the size of the audience, is how much time they’re spending, how many screens they’ve seen, what they’re doing within the app. We learned a tremendous amount about our audience based on how they’re behaving with the app. And truthfully, the app has some very interesting, cool capabilities. If you click on Kinky Boots, then click on the Playbill cover, you end up at a screen that just shows the cover and what looks like a series of little pens on the bottom. You can take your smart phone to the stage door and the actors can use their finger to sign your Playbill and post the image with the signatures straight to social media.

We’ve also built a “Fun” section on the show’s page that includes a social media section where the user can find handles for all of the relevant people involved with the show.

GD: There’s a lot to mine there. Have you already worked on a mobile commerce angle? Are you working with any of the ticketing companies?

RG: There are so many ticketing options right now. Playbill works with the primary ticket-sellers—Telecharge, TicketMaster—and we use their APIs on our site. Within the app, we haven’t integrated ticket sales. But if there’s an ad for a show, you can buy tickets through that ad.

GD: You’ve got a lot of big plans, big ideas here. What are you most excited about pushing forward in this mobile app, when it comes to monetization?

RG: We’ve really only scraped the surface in terms of revenue and what users can do within the app. We’re watching very carefully what is and isn’t seeing views, what functionality is performing better, and we’re taking our cue from the users.

GD: How are you balancing user experience and revenue opportunities?

RG: It’s a moment in time where the users are receptive to the advertising if it makes sense in the context of what they’re doing. For us, we try and work very closely with our advertisers to help them understand the environment they’re going into, how people are using the app and what might be the most relevant messaging for them to include within that environment. Whether we’re talking about display ads, native advertising or content marketing, if you’re delivering something that makes sense to the audience there is less resistance.

The post Familiar Show, New Stage: A Conversation About Mobile App Monetization with Playbill’s Rachel Glickman appeared first on AdMonsters.

When our AdMonsters Mobile Publisher Forum sets up in San Antonio this November, our attendees will have the opportunity to test out Isis in nearby Austin. We’ll also be hearing from Thrillist’s Oleg Korenfeld on how media can be smoothly integrated into the m-commerce experience. I’m really looking forward to hearing what these mobile technologists have to say about the mobile wallet and how it will affect their own mobile revenue strategies. Hope to see you there!

The post Putting Money into the Mobile Wallet appeared first on AdMonsters.