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cafemedia

PFV Video: Under the Hood With Prebid 4.0

By Lynne d Johnson September 23, 2020

Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…

Native in the Walled Garden: Native PMPs Take Root for CafeMedia

By Gavin Dunaway August 17, 2016

The combination of private marketplace deals and a native ad strategy together sounds like a clear winner for publishers. It’s the digital media equivalent of a Scrabble double word score, or dropping the chocolate in the peanut butter, or the falafel burrito on the menu at a little Mexican/Middle Eastern…