As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.
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Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail's advertising arm, Globe Media Group, to stand out in the marketplace.
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From the rise of social-driven search and FAST channels to Google's ongoing antitrust trial, ProgIO spoke to many of the challenges facing publishers today. As the industry continues to push for transparency, fairness, and a more open ecosystem, the path forward depends on innovating while maintaining trust with consumers and…
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Neil Sweeney, Founder/CEO of Reklaim, explores how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.
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Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
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The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring…
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You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for…
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Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…
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Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.
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Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…
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