Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. This election season, candidates embracing it could gain the edge needed to win key swing states. Eric Wheeler, CEO of 33Across, unpacks how cookieless environments offer higher ad performance, faster loads, and clearer paths to victory.
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We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses.
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Who's This Asking to Get Into Your Ads.txt? Over on Reddit, publishers are reporting they’re receiving loads of emails from senders identifying themselves as reps from some kind of agency or another, demanding their company be added to the publisher’s Ads.txt file or else they’ll stop buying that publisher’s inventory.…
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Time Running Out on Time-Based Ad Deals? On Tuesday, Digiday reported time-based guarantees have “hit a wall,” as the popular discussion in digital advertising has moved on to things like brand safety. Reading the coverage, though, it sounds like Digiday has reached this conclusion by talking to a publisher who’s…
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First Apple came for our headphone jacks. Then they came for our first-party cookies. All right, it’s not that simple, but Apple’s updated cookie policy for its Safari browser feels like the company is twisting the knife a few more degrees, making its own rules without making any real concessions…
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This morning, Adobe announced it would cease development of Flash Player by the end of 2020, along with its roadmap for killing it off with minimal disruptions to user experience. It’s almost surprising to finally hear it from Adobe—much of the digital world has been bracing for a Flashless world…
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An attendee asked why I didn’t throw ad blocking in my recent top themes of the Charleston Publisher Forum. Truth be told, I thought ad blocking needed a dedicated #OPSPOV, especially considering the fallout from Apple’s launch of iOS9 today. As all the Apple fanboys rub their palms together in…
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My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained into my psyche at a very early age, and I find it continually relevant in the…
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