Articles

🌯 Is Data Curation Helping or Hurting Publisher Revenue?

Curation promises to simplify ad buying by bundling premium publisher inventory and data to meet specific buyer needs. But many publishers are skeptical, questioning whether these solutions create value or are just another middleman.

Owning Identity in a Post-Cookie World: Why Publishers Need to Get Real About Data

As third-party cookies disappear from the digital advertising scene, publishers are waking up to a harsh reality: it’s time to rethink how they do business. For years, the industry has buzzed about data transformation, revenue diversification, and the importance of privacy regulations. But one key element is often overlooked —…

Beyond Compliance: Adapting to Privacy-Centric Platforms and Consumer Expectations

As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Charles Simon, VP of Privacy Advertising Standards at RTB House explores how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising.

From Across the Pond: How The Independent Is Capturing U.S. Readers

In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.

5 Big Ideas We Took Away From CIMM Summit — Identity Resolution Was the Biggest

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.

🌯 DOJ and NCIS Want Receipts—Google, IAS, and DV Under the Spotlight

Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.

This Campaign Season, Vote to Embrace Cookieless

Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. This election season, candidates embracing it could gain the edge needed to win key swing states. Eric Wheeler, CEO of 33Across, unpacks how cookieless environments offer higher ad performance, faster loads, and clearer paths to victory.