With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
Read More
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post's Jana Meron explains why it's time to rethink brand safety in news advertising.
Read More
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
Read More
Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
Read More
As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape.
Read More
The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring…
Read More
Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital…
Read More
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files.
Read More
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV.
Read More
Retail media is more than just a performance channel — it's a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon's pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.
Read More