When we split up the types of publishers out there in digital, we tend to group them broadly. You have your pubs originally from the traditional newspaper/magazine space, those that came out of broadcast media, your newer digital pure plays. We don’t tend to divide B2B pubs from B2C pubs—even…
Read More
Publishers know advertisers always want to be on the part of the page where users are most engaged. But they also know that when you have a highly engaged user, you might want to let them enjoy what they came to your site for, and give them a little space.…
Read More
Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…
Read More
Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even know what those letters represent let alone mean? Maybe the bigger question is: Where does regulation come from, and how…
Read More
After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day, industry players—particularly publishers—have realized they are swamped with far more data than they could ever know…
Read More
Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…
Read More
In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…
Read More
When the Trustworthy Accountability Group (TAG) released its best practices for malware scanning in October, anyone seeking a more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. In a quest to outline basic malware scanning processes,TAG delivered plenty of suggestions about when…
Read More
It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d rather avoid engineers entirely than travel long distances to meet them, but Index Index Exchange President…
Read More
Many digital people hear terms like C3 and C7 and instinctively roll their eyes—“What’s that linear talk got to do with delivering video impressions to target audiences?” But this overlooks how the freshness of content—say, how many people viewed said content within three days or a week of its release—plays…
Read More