October 3, 2024
 
Dark Traffic Is Costing Publishers 14-21% of Their Revenue – What Is It?
Ad blocking was last decade's big problem, right? It is no longer seen as an existential crisis; it's become a back burner issue. Not quite. There's a new more sinister problem— brutal adblockers that cause dark traffic. There are now 700m+ users globally. Much of this has materialized in the years since COVID-19. Read more.
Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers
Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions. This competition results in higher CPMs, better ad quality, and greater control for publishers. Read more.
Connect, Learn, and Amplify Your Audience at PubForum Scottsdale
Join an elite group of digital media leaders at AdMonsters Publisher Forum Scottsdale, November 10-12! This 2.5-day event is packed with 20+ expert-led sessions, offering deep insights into audience amplification, ad ops, and rev ops challenges. Plus, if you register by October 17th, you'll get free access to the Ad Tech Accelerator workshop — a $600 value. Register now!
Top Stories
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Read more.
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, “The Future of the Open Internet Is...?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value. Read more.
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post's Jana Meron explains why it's time to rethink brand safety in news advertising. Read more.
Upcoming Events
View All
Premium Jobs
View All
Job Listings
Add A Job Listing | View All