Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…
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As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices.
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This collaboration of AI Digital and Sightly is an opportune time for brands, agencies, and marketers. Programmatic is at an inflection point where extracting value through programmatic technology has become invaluable for those who want to derive the most out of their advertising spend.
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Breza suggests that advertisers must use different strategies to reach their full target audience while ensuring their ads only appear in suitable environments. And that starts with having a brand-level strategy for brand safety and suitability. The strategy should include a plan for aligning against the Global Alliance for Responsible…
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The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.
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It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead. I was particularly struck by the excitement around new mobile and video opportunities.…
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"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
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We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…
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Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
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The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions--specifically, how to talk with the buy side about brand safety, and how to take action to avoid the GDPR-empowered wrath of E.U. regulators--have played out this…
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