Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.
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Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.
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While the future state of retargeting following Google's shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts.
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This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser, Google has revealed it will offer users the option to opt out of third-party cookies through a…
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In a detailed discussion with AdMonsters' Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority's (CMA) recent report and concerns regarding Google's Privacy Sandbox.
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In our quest for the perfect keynote speakers for AdMonsters Ops, we wanted industry leaders who were not afraid to expose what's going on behind the curtains, and James Rosewell does just that. So, who is James Rosewell? He's the guy who caught the attention of the UK's Competition and…
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You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead…
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The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab's Privacy Sandbox: Fit Gap Analysis for Digital Advertising." It paints a picture of an industry at a crossroads, facing the challenge of reimagining…
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Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their "analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information…
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With an impressive persistence rate of 99.5%, Trans Union's identity graph offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. Publishers who leverage TruAudience marketing solutions receive increased access to marketable phone numbers and targetable IP addresses.
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