Want to earn credits to help boost your career and resume? Register for this workshop add-on presented by AdMonsters, AdExchanger, and Prohaska Consulting - the Ad Tech Accelerator, an innovative initiative designed to provide media professionals and executives with the advanced strategic and tactical training needed to excel in the fast-paced world of ad tech operations and revenue strategy. This session focuses on a tangible-level (hands-on-keyboard) of a variety of activities that come across various publisher-facing ad tech roles. The focus is to not only understand the what/why but also the how. The hands-on aspect to accomplish common tasks will be the focus of the training. The outcome is more capable and aware individuals to help produce results within their own companies. The ideal audience includes:

• Ad Operations (mid-level) 
• Revenue Operations leaders to understand tactical capabilities
• Pricing & Planning teams 
• Yield Operations
• Analytics & BI team 
• Ad Product teams 
• Technology teams focused on Ad Tech solutions 

Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow Publisher attendees in this fun and friendly session that sets the stage for the rest of the event! Grab a drink as we break you up into small workgroups and complete a (fun, we swear!) tech-focused icebreaker activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a good, old-fashioned party! All attendees come together to eat, drink, and get to know each other. 

Come enjoy a hearty breakfast to fuel your mind for a day of learning ahead!

A big welcome from AdMonsters Content Director Lynne d Johnson, who will share the house rules, introduce the AdMonsters team, and provide an overview of the next few days.

Drawing from his experience building & leading programmatic monetization across multiple bootstrapped businesses, Emry Downinghall, SVP, Programmatic Revenue and Strategy at Unwind Media, shares insights and lessons learned in the ever-evolving world of ad monetization. This keynote will explore the critical factors that drive success, common pitfalls to avoid, and strategies for personal and organizational growth for publishers.

Key Takeaways:

• Identifying critical focus areas for individual development
• Translating business success into personal career growth
• Navigating the challenges and opportunities in ad monetization
• Practical lessons learned from building two successful publisher businesses

What’s your game plan when third-party cookies vanish and referral traffic dries up? This report uncovers how publishers are cracking the code on audience amplification to thrive. With third-party cookies going bye-bye-bye, referral traffic taking a nosedive, and AI changing the rules, reaching your audience has never been more critical — or challenging. We’ve gathered insights from industry insiders, spotlighted bold case studies, and rounded up the hottest tactics to help you turn audience amplification into your ultimate growth hack. Get ready to amplify your reach and watch your revenue soar.

In today’s digital landscape, where Americans spend over 8 hours a day interacting with media, defining what “premium” means has become more complex for both media owners and consumers. Is ad-free content still the hallmark of premium, or does audience value lie in something deeper? This session examines the tools and strategies media owners need to engage and sustain audiences, whether through flexible tech stacks, smart ad strategies, or content tiers. We’ll explore the role of trust and authenticity in a world dominated by recommendation algorithms and generative AI, while also addressing the evolving meaning of premium content and experience.

In deciding to not fully deprecate cookies, Google gave consumers more power to control their data—and your visibility of them. With this change, signal loss will become persistent and pervasive, and publishers will only thrive if they discover, deliver, and double-down on the core value they provide to their users. Building a winning value proposition has never been more important for your long-term success, and PCH Media can help.

Join this dynamic town hall session designed for ad ops and rev ops professionals. Bring your biggest audience development challenges to the table and collaborate on innovative solutions to turn your strategies around. We'll focus on overcoming current obstacles to amplify your audience strategies for success in the evolving digital media landscape.

Engage in dynamic small group discussions to learn from the collective wisdom of your peers. This is your opportunity to discover new audience strategies, to learn how to boost your career journey, and make improvements with other challenges you encounter every day from your peers who are working through the same experiences. These workshops are designed by our attendees for our attendees to learn from one another.

This is the time to report in about all of your newly discovered strategies to make your life easier when you return to work. Share with everyone so we can all reap the benefits of your discoveries!

In this unique and fun format for tech discovery, you'll have the opportunity to do a "Tech Crawl" to investigate new technologies from our sponsoring Tech Providers where you'll learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Swipe in with each Tech Provider you visit, and attendees that meet our magic number will be eligible for a serious prize ($$$) given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music, prizes, and surprises! You're guaranteed to walk away with 10 new meaningful connections after the AdMonsters Big Dinner.

Join us for a high-energy smackdown where buy-side and sell-side experts clash and collaborate on maximizing value through cutting-edge connectivity and data strategies. Discover how to leverage TTD SPO, Google Ads/Sandbox, and contextual intelligence to enhance targeting and creative impact. Plus, explore partnerships with non-competitive sites to amplify reach. It’s a showdown of differing viewpoints with one goal: data-driven success.

Dive into the intricate world of programmatic advertising as we explore the powerful intersection of bid throttling, traffic shaping, dynamic price flooring, and bid enhancement techniques. This session will uncover how these strategies work together to maximize revenue, improve efficiency, and navigate the ethical challenges in today's complex ad ecosystem.

Key Takeaways:

• Understand how bid throttling and traffic shaping can be leveraged to enhance the efficiency of your supply in the eyes of SSPs and DSPs
• Learn the pros and cons of ID bridging and spoofing, and their impact on various recipients in the supply chain
• Discover strategies to optimize your ad stack by balancing revenue goals with ethical and environmental considerations
• Gain insights into future trends in programmatic advertising, including AI-driven optimization, fraud detection and the effectiveness of dynamic price flooring
• Explore practical tips for implementing these techniques to increase your bottom line while maintaining transparency

Following the themes of the morning, you'll divide into interest areas with your peers to dive deeper. Get real with actionable next steps and inspirations. Topics for discussion include:

• AI for Ad Ops and Revenue Optimization
• Brand Safety and Suitability
• CTV & Video Advertising Opportunities
• Direct Deals & Programmatic Guarantees
• First-Party Data & Identity Strategies
• Programmatic Evolution & Innovation
• Tech Stack Optimization
• Yield & Monetization Strategies

Grab your portable lunch before heading out on your next adventure!

Your brain needs a little break after all this thinking! Attendees get to select from a variety of local experiences while making new connections. Pick an activity that sparks joy, from active adventures in the Scottsdale landscape to activating your competitive streak, or choose to relax and unwind at our Pool Party; there are always 5+ activities to choose from so there's something for everyone! See the full activity descriptions here. 

• Party Bike Pub Crawl
• Scottsdale Segway Tour
• Scottsdale Greenbelt E-Bike Tour
• Sonoran Desert Hike
• Heated Pool Party

Don't miss Tuesday night, where we excite and delight attendees with a private party that is not your father's stuffy conference wrap-up party. Our private Tuesday party in downtown Scottsdale is full of fun and surprises. Some call Monsters Night Out the highlight of every Publisher Forum!