The new decade of ad tech started with a bang, as Google Chrome announced it was (slowly) hammering the last nail in the third-party cookie’s coffin. But this was only the latest sign that “business as usual” in digital advertising is anything but these days. Privacy regulations, increased brand involvement in media buying, ad tech consolidation, and other factors are completely rewriting the online advertising paradigm.
Strangely enough, the shake-up is opening a huge opportunity for premium publishers, whose data and insights are more valuable than ever. But do they have the skills to truly show advertisers just what they can offer—and how it can affect bottom lines? Using examples from her experiences working with agencies, brands, and ad tech providers, industry veteran Jamie Gutfreund examines how to refresh advertiser-publisher relationships and rebuild trust when it comes to measurement, technology partners, user experience, and more.
With every new Apple iOS update, GDPR mandate, or state-specific consumer privacy protection law, it can seem like the ad revenue playing field gets smaller and smaller for publishers. Add in the oversight of a Chief Privacy Officer or Senior Counsel, and the list of things ad ops teams can't do gets longer and longer. But ad tech attorney & expert Jessica B. Lee will shed light on why the future of privacy-compliant digital ad sales isn't all doom and gloom. (And she'll even answer some of the questions you've always wanted to ask your in-house counsel or legal team -- but never did).
Following Next Management Partners' acquisition of SPIN, CEO Jimmy Hutcheson dives into how the private equity firm seeks to revitalize the classic music magazine while also opining on what excites private equity firms when it comes to digital media, revenue diversification, and of course fallout from the crumbling cookie.
In all the excitement around connected TV, we've forgotten that we're not even close to tapping the monetization potential of mobile content. In this wide-ranging fireside chat, mobile expert Elgin Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most exciting mobile opportunities.
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]
ALL-INCLUSIVE REGISTRATION FEE
$1595 PER CONFERENCE TICKET
$1495 EARLY BIRD RATE THRU JAN. 31
Registration for this event is OPEN and includes:
1700 Ocean Ave
Santa Monica, CA 90401
The Spring Publisher Forum is set against the backdrop of the Southern California sun, sand and surf. At Loews Santa Monica Beach Hotel you’ll enjoy the quintessential California getaway at a stunning hotel just a short walk from the vibrant Santa Monica Pier. It’s the perfect work winter escape!
AdMonsters Group Rate: $335/per night
inclusive of all taxes and fees – select your room during conference registration in order to receive this special rate
SUNDAY
Publisher Welcome Groups | 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
Opening Night Reception | 7:00-9:00 PM
Meet. Mingle. Kick off the Publisher Forum with your fellow Ad Ops brethren.
MONDAY
Tech Crawl | 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.
Dinner and Entertainment | 7:30-10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!
TUESDAY
Off-Site Activities | Tuesday – 1:00-4:00/5:00 PM
Your brain needs a little break after all this thinking! Enjoy Santa Monica and the surrounding scenery and make new connections with activities that range from adventurous to enriching. See full activity descriptions.
Publisher’s Night Out | Tuesday – 7:00–10:00 PM
Look forward to an unforgettable party to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage, and entertainment amidst the good company of your ad ops peers.
No, it’s not cancelled! The conference will take place as planned. AdMonsters and our conference venue, the Loews Santa Monica Beach Hotel, are taking extra precautions to ensure the safety of the attendees. See below for more detail.
Publisher Forum is a relatively small event at 200 attendees (publishers + sponsors). Attendees are 95% from the United States and Canada. International attendees are from Europe and the UK; none are from Italy or France.
The CDC’s situation summary continues to report that the health risk from COVID-19 for the general American public is considered low.
Currently, the CDC has issued no travel advisories for travel to the United States, or Los Angeles.
The Los Angeles County Department of Public Health declared a local state of emergency due to 6 newly confirmed cases, which all had known exposure sources. There is no evidence of community transmission at this time.
In their press conference this morning, LA County officials emphasized that declaring a state of emergency will allow them to access state and federal funds that will aid the city in preparations and precautions. They urged Los Angeles residents and visitors to go about regular business and daily life. After the press conference, The Los Angeles County Department of Public Health tweeted that there is “no need for significant social distancing measures at this time.”
Several other cities and states have recently issued states of emergency due to the coronavirus; this is not unique to Los Angeles or cause for alarm. Events and conferences are still taking place safely.
The health and safety of our conference attendees, employees, partners, and event staff is our number one priority.
Please see AdMonsters’ cancellation policy below. While we understand concerns, we are unable to issue refunds due to changes in individual corporate travel policy. Per our cancellation policy, no hotel cancellations are available within 30 days of the event.
Unfortunately, we are not able to issue credits towards future AdMonsters events.
Who attends Publisher Forum?
AdMonsters Publisher Forums are designed specifically for digital strategists, data scientists, revenue, operations & technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.
What should I expect at the Publisher Forum?
Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 1:00 PM Wednesday. The agenda includes:
The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: yield management, first party auctions, ad serving technology, inventory management, organizational structure, data science, business process automation, operations policies, rich/streaming media and more.
Why should I register early?
Two reasons:
Cancellation Policy
All conference fees are non-refundable. Substitutions will be accepted. Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.
Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.