Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital…
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As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it…
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Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest…
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Last week, Kroger's retail media operation announced the launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience.
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A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. AdMonsters spoke with Krishna Kaliannan, Founder/CEO, Catalina Snacks, Jon Evans, Chief Customer Officer, System1, and Susan Vugts, Managing Director, SuperHeroes NY, about the…
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As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…
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Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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During our April 22, 2021 webinar, Unlocking a Creative-First Approach to Social Display, Nikki Gertner, Senior Product Manager at Celtra and our own Rob Beeler dug into why publishers should look for more functionality — whether that's the ability to make content "shoppable" or even just build out time-saving templates…
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In preparation for our upcoming webinar, Unlocking a Creative-First Approach to Social Display, on Thursday, April 22 @ 1 PM EST (Register now!), AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad…
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