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real-rime bidding

How Can Publishers Boost Their Ad Revenue with Header Bidding?

By Abhilasha Sandilya February 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.

Back from the AdMeld Partner Forum

By rdeichertjr February 08, 2010

I had the pleasure of attending the AdMeld Partner Forum today at the Time Warner Center. It was an Advertising.com reunion with current and past employee galore. Alums have scattered to the wind and they represented probably a dozen companies.Twitter was hot with some great nuggets from the panels.Kicking it…