Consent-Based Advertising: How Can You Automatically Build Audience Trust?

1:00 PM ET

As privacy regulations continue to expand and consumers demand more clarity and control over how their personal information is being used, publishers need to prioritize privacy and trust as fundamental aspects of their strategies. This webinar will explore the interconnected system of privacy and advertising, and provide best practices for delivering privacy-first experiences based on consumer consent choices. Gain insights into global consent requirements for advertising, learn best practices for implementing a consent-based strategy and discover the value of putting consumers in control of the business-consumer relationship with consent and preference management.

Join this webinar to gain the knowledge and tools you need to prioritize privacy and trust in your advertising strategies, and to deliver privacy-first experiences based on consumer consent choices.

By attending this virtual session, you will learn:

1. Understanding Consent Requirements: Gain an understanding of the consent requirements for behavioral advertising across different major jurisdictions. This knowledge will help organizations ensure compliance with global privacy laws and regulations.
2. Best Practices for Permission-Based Advertising: Learn best practices for implementing a permission-based strategy, including how to obtain and manage consumer consent, and how to provide consumers clarity and control while delivering privacy-first experiences.
3. Putting Consumers in Control: Uncover the value of putting consumers in control of the business-consumer relationship with consent and preference management. By empowering consumers to make informed choices about how their personal information is used, organizations can build trust and strengthen their relationships with customers.

SPEAKERS:

Arshdeep Sood
Strategic Solutions Engineer
OneTrust

Arshdeep Sood serves as Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so that all companies can collaborate seamlessly and put trust at the center of their operations and culture.

In her role, Arshdeep supports OneTrust’s Consent & Preference Management where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Arshdeep earned a Masters in Electrical & Computer Engineering at Georgia Institute of Technology and holds multiple certifications – FIP, CIPP/E, CIPM, Management of Technology (Scheller College of Business).

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