How PMC Drives Value For Advertisers with First-Party Data

1:00 PM ET

Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher differentiate its inventory in the marketplace. Now they can activate buyers’ target audiences with precision. Join this webinar and Q&A with PMC and Permutive to discover more about making the most of your first-party data, why campaigns using first-party data perform better, and how to uncover revenue insights to power more strategic partnerships with buyers.

In this webinar, you’ll learn:

• How to use first-party data to uncover unique insights about advertisers’ target audiences and win more RFPs
• How to use first-party data to increase reach and audience engagement to drive more revenue
• How to leverage campaign insights to optimize campaigns to bring in incremental revenue and renewed business

Brett Goverman
Head of Data Strategy
PMC

Brendan Farrell
Manager, Customer Success, North America
Permutive

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