The Login Play

11 am ET

For a variety of reasons, publishers are finding it highly valuable to get their audiences to log in—but a chief challenge is demonstrating the value for audiences. This webinar will look at the various reasons why grabbing a login is imperative for publishers; showing a log in is worthwhile for users; and the overarching data strategies revolving around revenue and user experience.

We’ll discuss:

• Keys to demonstrating a value exchange
• How single sign-on is revolutionizing Europe
• How the revenue team can guide policy on logins

SPEAKERS:

Achim Schlosser
CTO
European netID Foundation

Claire Groves
Head of Ad Operations
Haymarket Automotive

Lisa Bouam
Business Development Manager
eyeo

SPONSORED BY: