The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.
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A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
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At OPS TV on Wednesday, July 11 in New York, members of the Coalition for Innovative Media Measurement (CIMM) from media companies, media buying agencies and large advertisers will detail the testing for proof of concept for the trackable asset cross-platform identification (TAXI) initiative, as well as the industry implications…
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