Consumers encounter a digital ecosystem oversaturated with content and choices. This places advertisers and publishers on a perpetual quest to create an ideal and strategic viewer experience. And with the surge of online video consumption, the environment has become especially dynamic. As consumers spend more time online, their exposure to…
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Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow…
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Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…
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This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive…
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In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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In a session at Ops NYC, “Shoppable TV: Shaping E-commerce's Future with Unique Consumer Experiences,” moderated by Marika Roque, Chief Innovation Officer & Chief Operating Officer for KERV and featuring Miles Fisher, Senior Director Ad Platforms & Growth Sales for Roku, and Amie Owen, US Head of Commerce for Universal…
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The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what used to be considered instream inventory was now labeled outstream. In addition, it restricted plenty of quality inventory from being labeled as instream, thus wounding both publishers'…
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AdMonsters spoke with Tom Pachys, CEO and Co-Founder, EX.CO about the launch of the ad tech company's new AI-driven content recommendations and premium video libraries for publishers. We also discussed how they increase value for publishers by streamlining the supply path, and how AI can help fix ad tech's sustainability…
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From creating startups to owning one of the largest Black-owned digital networks with Youtube ad sales rights, Rogers has always invested in the Black community and ensured that others benefited from the wealth and resources he acquired. To honor his legacy and the history he continues to make, we chatted…
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Audio advertising is really taking off in the US. Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. We spoke with some ad tech professionals in the podcasting…
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