The Future of Publisher Revenue Operations: Benchmarks & Best Practices

By Tameka Kee October 28, 2021
Best PracticesDataIdentityRegulatoryjeengtkee

From third-party cookie deprecation, to ColoPA, CCPRA, Apple and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now … pixel by pixel.

And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with the next best thing: A special report powered by insights from publisher teams that are navigating these changes now – along with the solutions and strategies they’re excited about for the future.

The survey-based report focuses on two areas: How various organizations are approaching Revenue Strategy, and the Key challenges and opportunities around Data, Identity & Privacy.

Inside, you’ll find a mix of both quantitative data, and answers to open-ended questions in publishers’ own words. (And you know, the ‘Monsters are a knowledgeable and opinionated bunch).

Enter your email to download your copy below!

This playbook, created in partnership with Jeeng, will dive into the results of our survey, highlighting trends, challenges and solutions.

Tameka Kee

Tameka Kee curates unforgettable experiences and thought-provoking conversations. As Head of Content at Admonsters, she helps guide the editorial strategy for Admonsters.com, as well the company's roster of industry-leading, community-focused events. You can reach her @geekychic. A former journalist and analyst, she has a deep understanding of how advertising and technology converge to influence how people think, dream and spend. She's leveraged that insight to help companies in the ad industry tell their stories across a variety of platforms. Over the past decade, Tameka has produced dozens of live experiences, from conferences and workshops for publicly-traded companies, to international trade shows with 10,000+ attendees. Clients, partners and projects have included eMarketer, Magnite, The Seller Forum and Digiday in the U.S., Mobile World Congress in Barcelona, and Advertising Week LATAM in Mexico City.