Our publisher forums are always valuable, but this one hit differently. The focus was clear: everyone was determined to crack the code to retain more revenue. This time around, attendees were in rare agreement, openly discussing their biggest challenges as publishers. The great main-stage presentations and breakout sessions all revolved…
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While the future state of retargeting following Google's shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts.
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As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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Recently, data collaboration platform and clean room solution, Optable closed a $20M Series A financing deal to beef up their global expansion and support a rapidly growing client base. Among the Series investors is Hearst Ventures, which allows for a partnership between Optable and Hearst Media to amplify the value…
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At RampUp 2023, "Stay on the Forefront of Privacy Legislation" was a session where Washington D.C.-based ad tech counsel and a VP at the U.S. Chamber of Commerce shared their perspectives on what's happening right now and what the industry can do to streamline the process. One common denominator among…
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Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
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Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
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With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in…
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The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…
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