The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers' need to explore alternative…
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The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome's third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here's what…
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The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they'll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising…
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On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over…
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Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable…
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At the beginning of the year, we covered Compliant's US Publisher Compliance Index, where they revealed that 90% of US Publishers share consumer data without their consent. To follow up, I chatted with Barnard to delve into the intricacies of compliance within the digital media industry.
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In November, former Revolt Founder Sean "Diddy" Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.
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A group of publishers logged onto their ad account, seemingly attaining millions of ad dollars in minutes. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic.
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The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year's study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues.
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The EU AI Act is the world's first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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