Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience.
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Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…
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The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…
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LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…
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In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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Nationally syndicated radio host Kim Komando has discovered the right tool to connect with her tech and media-savvy audience across multiple channels, learn from their feedback, and then use that information to shape her messaging and monetization strategies. We trust she knows what she's talking about. She once sent 40M…
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Gearing up to our upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we'll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with…
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Leading up to our webinar, Personalization Power at Scale, on June 18 at 1 PM EDT (Register now!), I spoke with Powerinbox CEO Jeff Kupietzky about personalization, privacy, and how publishers can build trust and increase engagement and revenue with push notifications.
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